Custom Website vs. Template Site: Which Is Best for Your Sioux Falls Business?

If you're a business owner, creative, or entrepreneur, chances are you've asked yourself this question at least once:
“Should I invest in a custom website or just use a template site?”

It’s a valid question—and the answer depends on your goals, your timeline, and your budget. Let’s break it down so you can make the best decision for your brand.

What Is a Template Website?

A template website is a pre-designed layout that you can plug your content into. Think of platforms like Wix, Showit, Squarespace, or Shopify. They offer ready-to-go designs with drag-and-drop tools that make launching a website quick and affordable.

✅ Pros:

• Fast setup — You could launch your site in a day or two.
• Budget-friendly — Great for startups or side hustles.
• No coding required — You don’t need a developer.
• Built-in hosting and support — Especially on platforms like Showit or Shopify.

❌ Cons:

• Limited customization — You’re working within a box, it might take a little time to match it to your brand.
• You still need to plug in your content — It will still require you some hours to plug in your brand's content.
• Can look like other sites — If many people use the same template, your site might not stand out.

What Is a Custom Website?

A custom website is designed and developed specifically for your brand, from scratch or from a base framework like Shopify. It’s built to fit your goals, your customer journey, and your brand voice exactly.

✅ Pros:

• Tailored design — Built around your unique brand, not a pre-made layout.
• Better performance — Optimized for speed, SEO, and mobile use.
• More credibility — Looks professional and polished, which builds trust.

❌ Cons:

• Takes longer to launch — Typically a few months or more.
• Higher investment — You're paying for design, development, and strategy.
• Requires expert help — You’ll need to hire and work with a professional designer.

Sioux Falls Perspective: What Local Businesses Are Choosing

In Sioux Falls, the decision often comes down to how fast you need your site, what kind of impression you want to make, and what your business goals are.

• Local startups or solo entrepreneurs often begin with a clean, affordable template site just to get online.
• Established small businesses (like realtors, contractors, or service providers) often choose custom websites to stand out, improve SEO, and showcase their brand personality.
• Photographers, salons, and creatives benefit from custom designs that reflect their visual style and convert more leads.

So, Which Should You Choose?

Here’s a simple guide:

Need Help Deciding?

If you’re in Sioux Falls and still not sure whether a custom website or template site is right for you, I offer free consultations. I’ll walk you through your options based on your goals, timeline, and budget—no pressure, just practical advice.

👉 Let’s chat about your website goals — Contact me today by visiting my Contact Page and filling out a quick inquiry form.